InnovationEdge and Pure Insight Webinars

Disruptive Technologies

DATE: 29 MAY 2008 10:00 - 11:00 ET

location: your office

What You Will Learn

How to identify the sources, risks and impacts of technology disruption, which are key first steps in:

• Defense against threats.
• Capitalizing on emerging opportunities.

About this webinar

In this session, we will introduce the idea of anticipating and acting on disruptive threats and describe a number of tools for defensive and offensive actions. Technology disruption has occurred throughout history but in today’s globalized markets the challenges have never been more acute:

• Accelerated adoption rates for technologies.
• Shortened product life cycles (sometimes a matter of months).
• Low cost manufacturers moving up the value chain to compete with the market owners.

Short term adjustments may not help to break out of the longer-term decline in margins.
This session will describe common actions that companies can adopt to foresee these threats and how insights into potential disruptions can be exploited for competitive advantage.

Disruption occurs when the introduction of new technologies enables changes in business models or fundamentally alters the cost base or functionality of products or services. Many elements of the enterprise surrounding products and services are vulnerable entry points for disruptive technologies: value chains, supply chains, delivery pathways and processes.

• Are there common actions that companies can adopt to foresee these threats?
• Can insights into potential disruptions be exploited for competitive advantage?

There are no quick fixes, but companies can start to address these points by anticipating possible disruptive scenarios before events unfold.

Three of Sagentia, Inc.’s thought leaders, each with an interest in different sectors (industrial, medical and consumer goods) will draw on case studies, experience and tools and techniques that have been successfully deployed to identify disruption signals and help companies to respond defensively and offensively, such as:

• Using scenario tools and ‘day in the life’ mapping to anticipate disruption events
• Value chain and care pathway approaches
• Technology scouting, patent analysis and competitor tracking

In this session the speakers will:

• Use case studies to characterize types of disruption.
• Highlight lessons that can be learned about responding to disruption.
• Discuss techniques to identify and anticipate disruptive signals.

by attending you will:

• Gain insights into how to assess disruptive opportunities or threats to your business.
• Become aware of the key techniques for anticipating and addressing disruptive threats and opportunities.
• Understand the importance of Integrating this into your corporate and innovation strategy.

About the Speaker

Simon Shohet has more than 15 years technology consulting experience and focuses on innovation management in biomedical and allied sectors at Sagentia, Inc. Based in Cambridge, UK, he’s worked with clients across northern Europe and the US with particular focus on technology sourcing and partnering, product and market strategy and business opportunity planning.

Geoff Waite has been active in R&D for over 20 years, latterly as Vice President of Sagentia, Inc., focusing on the “art and science” of innovation and opportunity discovery.

Simon Karger has been consulting at the intersection of business and technology for over 7 years. Simon focuses largely on helping clients innovate and building their innovation capabilities to successfully focus on the best opportunities for new products, services and business models.

Sagentia, Inc. is a full service Innovation and Technology company with product development labs and offices in the U.S., Europe and China. Sagentia, Inc. not only performs R&D and innovation, but also teaches it to their clients.