InnovationEdge and Pure Insight Webinars

Defining Value in your Business

DATE: 01 MAY 2008 10:00 - 11:00 ET

location: your office

What You Will Learn

• Why information is more valuable to customers than your product or service.
• Up-to-the-minute examples of radical new customer-oriented corporate structures that work—and those that don’t.
• How to deliver seamless, integrated performance from your supply or value chain.

About this webinar

These days the most fundamental strategic questions for manufacturers aren’t about operations or global competition. They’re about innovation and customers—and the fundamental ways in which customer expectations have changed as a result of advances in technology, logistics and management theory. Customers in industry after industry are asking vendors to innovate, dramatically increasing the customer value proposition wrapped around the core product or service, including such non-product value components as:

• Quality/reliability/timeliness of delivery.
• Total cost of ownership/procurement/business relationship.
• Pre-packaged value or solution bundles, of which the core product or service may be a small part.
• End-customer demographic information.
• Business expertise, even if unrelated to the core product or service.

Are you ready? Are your competitors?

In this webinar, strategist John R. Brandt will outline a practical methodology with which CEOs and executives can innovate the customer value and information their organizations deliver, regardless of industry or the nature of their core product or service. Key themes and topics include:

• Why changing business and societal expectations are reshaping the customer value.
• How to innovate total customer solutions, not sell products or services.
• How to deliver seamless, integrated performance from your supply or value chain.
• Why information is more valuable to customers than your product or service.
• When to deliver advice and assistance as part of a total customer solution—and how to price them.
• Up-to-the-minute examples of radical new customer-oriented corporate structures that work—and those that don’t.

About the Speaker

CEO and Founder of Manufacturing Performance Institute (MPI), John R. Brandt has spent more than two decades studying leadership in effective, purpose-driven organizations.

Brandt combines two decades of experience in marketing, management, and consulting with a passion for journalism that has earned him more than 20 awards for reporting, writing, and editing. Prior to founding MPI, he served as President, Publisher and Editorial Director of the Chief Executive Group, publisher of Chief Executive, where his leadership transformed it from an also-ran into one of publishing’s most surprising comebacks. Before then, Brandt served as publisher and editor-in-chief of IndustryWeek, the definitive source of current information about and analyses of the world's foremost manufacturing organizations.

Brandt is also an internationally recognized expert on management and technology. With representation by The Leigh Bureau, he lectures frequently around the globe.